Intertextuality is everywhere! When I came across this commercial on YouTube for the Apple iPhone, I saw vertical intertextuality throughout the whole clip. In this clip, Apple uses celebrities from different genres of film and television answering the telephone. At the beginning Lucille Ball in "I Love Lucy" answers the phone spanning through a multitude of characters such as Robert Redford, Cameron Diaz, to Carrie Bradshaw in "Sex and the City", to Ben Stiller in "Zoolander" and finally ending with "The Incredibles." Even when the product is finally shown, the background of the iPhone even resembles Nemo from "Finding Nemo." When watching this commercial, one automatically associates this clip with each movie star, movie, or televison show that appears. Also, this clip shows the evolution of the telephone as well as our culture through the decades of film history showcased.
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